Your competitors are one of the most valuable tools that you have to improve the result of your online marketing efforts. You can glean information, get ideas, and develop strategies based on watching your competitors. One of the best things about this approach is that it doesn’t take up much of your time […]...
What Are They And Why Should You Care? If you have used Google before you have used keywords. They are the words and phrases that people type into the search box when they are looking for help or information. “rugby tickets” “cheap hotel rooms in Auckland” “iPhone 6” “where is Lapland” W...
What is SEO? Is it about making technical changes to your website? Is it about getting as many backlinks as you can, regardless of the source? Is it about filling your page with a keyword in the hope that Google gives preference to your page over a competitor? SEO is about none of these […]...
Testimonials have been used in marketing long before the internet. Why? Companies and marketing professionals use testimonials because the work. The internet gives you the opportunity to increase the reach of your testimonials, and improve your rate of website conversions. They have to be done properly, however. If you include bad testimonia...
Most businesses are not realising their full potential online. They could get more sales, generate more leads, and engage with more people. The good news is that if you think you are not getting what you think is possible from your online marketing, there are several cost effective strategies that you can employ that will […]...