Your competitors are one of the most valuable tools that you have to improve the result of your online marketing efforts. You can glean information, get ideas, and develop strategies based on watching your competitors. One of the best things about this approach is that it doesn’t take up much of your time […]...
Link building has been a crucial strategy in SEO for many years now. The reason is that links help Google rank a website. In simplistic terms, a webpage on a particular topic will be deemed more credible by Google if it has more links than another webpage on the same topic. It is more […]...
What Are They And Why Should You Care? If you have used Google before you have used keywords. They are the words and phrases that people type into the search box when they are looking for help or information. “rugby tickets” “cheap hotel rooms in Auckland” “iPhone 6” “where is Lapland” W...
What You Need To Know About Website Conversion Optimisation Getting traffic to a website costs money, and those costs are increasing. This applies whatever strategy that you use, so it is becoming increasingly important to ensure you are getting as much from the traffic on your website as possible. To make money online you have […]...
What is SEO? Is it about making technical changes to your website? Is it about getting as many backlinks as you can, regardless of the source? Is it about filling your page with a keyword in the hope that Google gives preference to your page over a competitor? SEO is about none of these […]...
Testimonials have been used in marketing long before the internet. Why? Companies and marketing professionals use testimonials because the work. The internet gives you the opportunity to increase the reach of your testimonials, and improve your rate of website conversions. They have to be done properly, however. If you include bad testimonia...
When designing a new website, optimising it for SEO is one of the unexciting parts of the job. It is also one of the most important. After all there is no point having a website that looks great if no one is visiting it. SEO makes your website more visible in search which in turn […]...