Your competitors are one of the most valuable tools that you have to improve the result of your online marketing efforts. You can glean information, get ideas, and develop strategies based on watching your competitors. One of the best things about this approach is that it doesn’t take up much of your time […]...
What Are They And Why Should You Care? If you have used Google before you have used keywords. They are the words and phrases that people type into the search box when they are looking for help or information. “rugby tickets” “cheap hotel rooms in Auckland” “iPhone 6” “where is Lapland” W...
Testimonials have been used in marketing long before the internet. Why? Companies and marketing professionals use testimonials because the work. The internet gives you the opportunity to increase the reach of your testimonials, and improve your rate of website conversions. They have to be done properly, however. If you include bad testimonia...
What is good content writing on a website? There are lots of valid answers to that question. For example, good content has to be well written, and it has to portray the right image for the business. But there is one overriding measure of whether the content on a website is good or not – does […]...